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How To: Use Google Adwords to Maximize Your Direct Mail ROI
If you’re a local business, direct mail is probably both necessary and a little scary (because of the cost). We’ve all heard the story: you pay to develop a postcard, you pay for bulk-rate postage,...
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Use It or Lose It: How To Avoid Commoditization of Your Personal Brand
Being an Atlanta Braves fan, I never really got used to Greg Maddux pitching in any other team’s uniform. But that’s the business of the MLB. A team buys the rights to a player’s physical abilities....
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How To: Get Your Site to Rank Well in Google
In late July, Senator Kay Bailey Hutchison put up a new website for her Texas gubernatorial campaign. In an attempt to get ranked quickly, her web team loaded up the site with hidden keywords so that...
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